For generations, there has existed a mystifying approach to
motivating employees based on the idea that an employee who makes more money
will give more effort on the job. While
this position has some merit, especially for those individuals driven by a need
to compete and win, it does not hold true for the majority of the working
population of the US. And this position
is not just a personal opinion. To show
the science behind the facts, let’s take a look at two well known motivational
theories; Herzberg’s Motivation-Hygiene Theory and Vroom’s Expectancy Theory.
Victor Vroom first proposed his Expectancy Theory while at
the Yale School of Management in 1964.
He said that “a person will decide to behave or act in a certain way
because they are motivated to select a specific behavior over other behaviors
due to what they expect the result of that selected behavior will be”. Basically he is saying that people behave in
a certain manner based on their perception of what they expect to happen
because of their behavior. If a person
doesn’t see a personal win for whatever action they are engaging in, there is
no motivation for them to keep doing it.
There are two main applications for this theory in the
workplace. First, employers must relate
rewards directly to performance. Second,
employers need to ensure those rewards are wanted or desired by the recipient. Just throwing money at employees in terms of
reward and compensation is a waste of resources if the employee is not seeking
extra income. What if the employee is
seeking a different shift, a different work environment, a more challenging
role, greater responsibility, or broader job responsibilities? The employee probably won’t turn the money
down, but the cash will do nothing to drive the employee’s performance
forward. On the flip-side, merely
promoting someone into a position of higher responsibility without providing
any financial incentive will do little to demonstrate this promotion is a
reward. This situation can lead
employees to feel taken advantage of or disrespected by the employer.
Frederick Herzberg conducted his own research on what
motivates employees and drives performance.
He based his theory on Maslow’s Hierarchy of Needs and said that “individuals are not content with the
satisfaction of lower-order needs at work, for example, those associated with
minimum salary levels or safe and pleasant working conditions. Rather,
individuals look for the gratification of higher-level psychological needs
having to do with achievement, recognition, responsibility, advancement, and
the nature of the work itself”.
His Motivation-Hygiene
Theory was developed from data collected from interviews with a large
number of engineers and accountants in the Pittsburgh area. From analyzing
these interviews, he found that job characteristics related to what an
individual does (the nature of the work performed) apparently has the
capacity to gratify such needs as achievement, competency, status, personal
worth, and self-realization, thus making him or her happy and satisfied.
However, the absence of such gratifying job characteristics does not
appear to lead to unhappiness and dissatisfaction. Instead, dissatisfaction
results from unfavorable assessments of such job-related factors as company
policies, supervision, technical problems, salary, interpersonal relations on
the job, and working conditions. Thus, if managers wish to increase
satisfaction on the job, they should be concerned with the nature of the work
itself, the opportunities it presents for gaining status, assuming
responsibility, and for achieving self-realization. If, on the other hand, management wishes to
reduce dissatisfaction, then it must focus on the job environment; policies,
procedures, supervision, and working conditions. He found that those factors which led to job
satisfaction (achievement, interest in the work, responsibility and
advancement) had little to do with job dissatisfaction. He found that those factors which led to job
dissatisfaction (company policy, practice, supervision, compensation) did very
little to contribute to job satisfaction.
Herzberg found that Motivators such as
challenging work, recognition, and responsibility, give an individual positive
satisfaction based on the intrinsic conditions of the job itself. He also found that Hygiene factors such as
job security, salary, wages and benefits did not give positive job
satisfaction. What he found that was
that if these factors were considered to be missing or inappropriate,
dissatisfaction in the job resulted from their absence.
So what does Herzberg’s Theory mean to an
employer? First, it means that you won’t
motivate people by money alone. Employers need to provide workers with basic
conditions such as appropriate wages and benefits, provide them with policies
and procedures aimed to help them do their jobs effectively and provide them
with a safe work environment. Without
these basic conditions, no employee will ever be satisfied with his or her
position. To really motivate employees,
employers need to focus on the intrinsic components of the job itself while
ensuring the employees’ basic needs are met.
The Gallup Organization released a survey last
week which showed that 71% of workers are now either disengaged or actively
disengaged at work. In comparison to
last year’s result of 46% of workers being either disengaged or actively
disengaged, this shows a dramatic increase in the amount of individuals who are
simply marking time at work. Want to
make sure you don’t have a workplace which mirrors this survey’s result? Then instead of just throwing money at the
problem, follow these seven suggestions:
1.
Make sure your
compensation system is aligned with the jobs and responsibilities associated
with the job at hand.
2.
Satisfy
employees’ basic needs of being able to afford to live on the money they make,
the job provides an environment that allows the employees to do their best
work.
3.
Supervisors are
skilled in leadership skills, not just management skills.
4.
People are put in
positions which allow them to do more of what they do best every day.
5.
The rewards for a
job well done are aligned with the desires and motivations of the individual.
6.
Employees have
access to additional means of adding value to their contributions such as
additional training or exposure in the organization.
7.
Recognize
employees for a job well done in a manner appropriate to the accomplishment and
the individual.
Best regards,
Scott Brown, MSOL
Chief Engagement
Officer, The Hardie Consulting Group
Scott Brown, MSOL, is the Chief Engagement Officer at The Hardie
Consulting Group, an Orlando based consulting firm specializing in leadership
development, employee engagement, and
transforming organizational potential into organizational performance. He
is an award winning speaker and an internationally recognized thought leader
who has helped countless organizations learn how to meet shifting customer and
employee expectations. Follow him on
Twitter @ScottBrownMSOL and visit his company’s website www.HardieConsulting.com to learn more about what Brown can do for
you.


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